pitclothing was founded by two 13-year-old boys in a small house on the outskirts of Mexico City. They shared a big dream: to bridge the gap between the digital world and nature. They wanted to inspire a generation to put down their phones, stop scrolling social media, and go out into the natural world. 

Living in one of the world’s largest cities made their love for nature stronger than most. They recognised that people were disconnected from the planet because of social media and it became their calling to challenge that idea. 

Inspired by this they started a clothing brand dedicated to bringing people together. Had they always lived surrounded by nature, they might not have noticed the growing disconnect in modern society. Their journey was not going to be easy.

There were many setbacks that tested their determination, especially when Oliver, one of the boys, moved to England. Although it was hard to leave his friend behind, he continued pursuing the dream. Today, a small community of people with the same dream stands strong, waiting for a detached society to join their mission. We are sure that more challenges will come, but at pitclothing, we promise to work toward our vision of a more connected society with the natural world. You can count on us.